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Calgary Stampeders Stampede Bowl Campaigns
Project type
Advertising; Social Media; Web; App; Print; HTML5; Motion Graphics; Email Graphics
Date
June/July 2025
Location
Calgary, Alberta, Canada
The inaugural Stampede Bowl launches a new Calgary tradition – a high-energy, western-themed showdown to kickoff the Calgary Stampede. Taking place on the Thursday before “Sneak-a-Peek”, this prime-time matchup unites football, festival vibes, and live music for one unforgettable night.
A clash between CFL West Division rivals, the Calgary Stampeders and 2024 Grey Cup Finalists Winnipeg Blue Bombers, will battle it out for the first-ever Stampede Bowl Trophy. Fans can expect a thrilling on-field experience backed by rock legend Bret Michaels delivering an electric halftime show. We’re kicking off The Greatest Outdoor Show on Earth with The Greatest Outdoor Show on Turf - where gridiron meets grit, music meets memories, and a new legacy is born.
Visually, the launch of Stampede Bowl took place over two separate campaigns - a teaser campaign, and then a full primary campaign. The western theme was an added focal point for the creative direction with player photoshoot adding the necessary visual feel.
