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Calgary Stampeders Battle of the Prairies
Location
Calgary, Alberta, Canada
Date
August 2025
Roll
Art Director/Designer
Project type
Primary Marketing Campaign
Campaign Assets Developed
Social Media; Digital Display (HTML5); Motion Graphics; Website; App; Poster; Email;
A different approach here with the definitive team vs. team aspect, I built out this primary campaign to be reflective of the western heritage of both competing teams, with the focus on Calgary.
The addition of the wheat and opponent colours are used as highlight accents to bring further depth to the graphics.
The following A,B, C and D creatives are the primary campaign elements I designed to reflect different narratives withing the marketing campaign, each with their own distinct impression.
