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2025 Calgary Stampeders Brand Toolkit
Project type
Branding; Advertising; Multimedia; Digital; Social Media; Email
Date
Spring 2025
Location
Calgary, Alberta, Canada
Bigger. Bolder. Forever in Red—Your Calgary Stampeders.
This 2025 Brand Toolkit captures a new era for the Calgary Stampeders—one built on a stronger, more dynamic team direction led by Football Operations, while staying true to the western traditions that define us.
We’re kicking off our 2025 season with an 80th Birthday Party that’s anything but old fashioned. And we’ll build upon that for a season-long celebration worthy of our legacy —charging ahead with bold, innovative initiatives all summer and fall.
I've created brand assets within this toolkit to honour our team's roots with classic colours and accents, but also push the creative forward with layered designs, textured contrasts, and purposeful typography. The result: crisp, energetic graphics that echo the intensity of game day and the spirit of our fans.
